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iPad Air Vs. Kindle Fire HDX 8.9: Amazon's Tablet Outperforms Apple in Display Quality

Nov 05, 2013 11:51 AM EST by Shawn Ingram

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Amazon now has something other than the lower price for the Kindle Fire HDX to hang over the new iPad Air: display quality.

DisplayMate Technologies tested the new iPad Air against the Amazon Kindle Fire HDX 8.9 and the 2012 Nexus 10 to see which tablet has the best display, and for the first time Apple walked away in second place. The screen of the Kindle Fire HDX is just a bit better than the screen of the iPad Air according to the publication's tests.

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The results of the test says the screen of the Kindle Fire HDX 8.9 is "the best-performing tablet display that we have ever tested." The tablet bested the iPad Air in brightness, power efficiency, screen reflectance, and high contrast ambient light contest. Amazon's tablet even surpassed the iPad Air in "the very challenging category of absolute color accuracy."

That doesn't mean the iPad Air display is bad; it simply means the Kindle Fire HDX is better. The iPad Air scores high marks in every category, including color accuracy, but the Kindle Fire HDX 8.9 outperforms it.

Both displays "are most likely better and more accurate than any display you own (unless it's a calibrated professional display)," according to the report. No matter what tablet you choose, it will likely look better than any other screen in your house.

DisplayMate Technologies gave the Kindle Fire HDX 8.9 an "A" rating, the highest mark ever given the a tablet display. The iPad Air display received an "A-" rating.

The third tablet in the competition, the Nexus 10, scored a "B," and couldn't keep up with the other two tablets in any category. DisplayMate Technologies blames the lower score on the aging technology of the tablet's display. Presumably, the rumored Nexus 10 2 will have a better, more competitive display if/when Google ever announces the new tablet.

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