Study: 38 Percent of Children Under 2 Use Mobile Media

  • Michael Briggs , Design & Trend Staff Writer
  • Oct, 28, 2013, 05:01 PM
Tags : mobile, study

Nearly one in five children have used a smartphone or tablet before they blew out more than one candle off their birthday cake, according to a new report.

The study, conducted by family advocacy organization Common Sense Media, found that 38 percent of children under 2 have used a mobile device for playing games, watching movies or other media-related activities. The report indicates a 28 percent spike since 2011, when only 10 percent had.

By the time kids have reached the age of 8, that figure rises to 72 percent, according to the study.

"This is the true sign that the digital generation has arrived," Common Sense Media's founder and CEO Jim Steyer told Mashable.

In comparison to other mediums, including television, DVD and computer use, mobile media featured the most rapid growth. T.V. viewership remained at 66% for children under 2 in 2011 and 2013, computer use rose from 4% to 10% and DVD viewership declined, from 52% in 2011 to 46% during the two-year period.

Facebook no longer the prefered "social" destination for teens

Facebook is no longer the face of social media to teenagers, according to new data from Piper Jaffray.

Piper Jaffray's semi-annual "Taking Stock With Teens" report found that Twitter is now the go-to site for the most teens, with 26 percent naming it as their "most important" social site. Facebook claimed 23 percent of the vote, which was down from 33 percent six months ago and 42 percent a year ago.

Twitter's reign at the top might be short-lived, however, as Facebook-owned Instagram got 23 percent of the vote for "most important" site, up from 12 percent last year. Twitter's "stock" with teens has decreased in the past six months, as well. Business Insider's Jim Edwards sees this trend favoring Instagram, and points to a recent Pew report, which suggests the popular photo service will surpass both Facebook and Twitter, as further validation.

Though Facebook might be on the decline with teens, another Pew study suggests a good deal of American adults actually use the site to get the news.

Almost half of all the users of Facebook, the world's largest social network, turn to the site to learn about the day's top news stories, according to a recent survey of 5,173 adults aged 18-years or older.

The study discovered that 47 percent of adult Facebook users in the U.S. and 30 percent of all U.S. adults use Facebook as a news site.

The survey, conducted August 21 to September 2 by the Pew Research Center in collaboration with the John S. and James L. Knight Foundation, found that of the 5,173 adults in their study, 3,268 are Facebook users and 1,429 login to Facebook for the news.

So what qualifies as "news," you might ask? Pew defined it as "information about events and issues that involve more than just your friends or family" and Facebook news consumers were defined as anyone who "ever get news or news headlines on Facebook." The statistics are a testament to Facebook's power to keep users on its site, as 78 percent arrived on the site for other reasons and only 4 percent called Facebook the most important way they get news.

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