Designer Drugs: Clothing Featuring Adderall, Xanax and Vicodin in LA Boutique Causes Stir
Kitson, a popular boutique based in California is under fire as it markets new shirts that many say condones prescription drug abuse.
According to a Fox News report, the new line features three drug names on the back: Adderall, Xanax, and Vicodin, three of the most heavily abused prescription drugs. The shirts come in the form of jerseys, sweatshirts and t-shirts. The tagline on Kitson's website says, "Pop one and you'll feel better. Doctor's orders."
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Kitson claims to be sending a portion of the proceeds to Medicine Abuse Project, but the organization claims to have never received any donations yet.
"We were surprised to see them saying they were donating a portion of the proceeds to us because they never contacted us," Josie Feliz, a rep for DrugFree.org, the parent organization of the Medicine Abuse Project told FOX411. "We don't know about any plans they have to donate in the future because we have yet to hear from them."
Kitson responded that they plan on donating 100% of the profits. "We intend to make one sizable donation, rather than several, unless the merchandise continues to sell over time, in which case we will make them at appropriate intervals," the store stated.
According to the New York Daily News, DrugFree.org and drug makers are not happy about the current scheme, and want the clothing retailer to pull the line. The pharmaceutical companies that make the drugs, AbbVie, Shire and Pfizer, stated that they had no part in the development of the line and the names were used without the companies' permission.
"We did not approve nor do we condone the use of our brand (Vicodin) in this manner," AbbVie said in a release to The News. "These medications treat serious health conditions and we believe they should never be trivialized."
A Vicodin rep even told TMZ that the company will take legal action to stop the sales of such a product. Xanax's company, Pfizer, also stated that they are "taking this unauthorized use of [its] trademark very seriously and [is] considering all possible courses of action."
Many people have flocked to Kitson's Facebook with comments against the apparel, but designer Brian Lichtenberg seems to be standing behind it. As FOX noted, the statement said:
"I have created a collection of T-shirts that are a parody of pop culture," the statement explained. "This particular collection of prescription tees is simply a commentary on what I see happening in our society... A large percentage of Americans are prescribed these drugs by doctors every day for legitimate reasons. These are not illegal substances. These tees are not meant to encourage prescription drug abuse, but if they open the door to a much-needed dialogue, as they seem to be doing now, then mission accomplished."
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