Facebook Tweaking Your News Feed? Find Out About the New Formula Here
Facebook has announced the new way it will be tweaking your news feed on Tuesday, all based on your personal Facebook interactions.
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"The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them," the post read.
"Ideally, we want News Feed to show all the posts people want to see in the order they want to read them."
Facebook noted that when they tried to stop ranking posts and just showed them in chronological order instead, the number of stories people read, liked, and commented on went down.
The algorithm selects about 300 stories from the 1,500 average daily stories that could be on your news feed based on the following criteria: how often you interact with the friend, page, or public figure, the number of likes and comments the post receives, how often you've interacted with this type of post in the past, and whether or not people on Facebook are hiding or reporting the post.
As the Wall Street Journal noted, Facebook did a recent test of the new algorithm among a small group of users, which showed a 5 percent increase of interactions.
Facebook said that people usually read about 57 percent of their news feed, but with the change, the percentage rose to 70 percent.
The new algorithm allows posts that may have been too far down in the feed, to get up to the top, and have users read them.
"The data suggests that this update does a better job of showing people the stories they want to see, even if they missed them the first time," Facebook said in the post.