Facebook has constantly been updating its security settings to ensure that its users are not constantly bombarded with spam. In 2010, the social networking site introduced the Other folder where messages from unknown people are usually routed to.
Now, Facebook has embarked on a new experiment to find how many people are willing to pay up to get a message across to a person they are not connected with, say someone such as Facebook CEO Mark Zuckerberg.
According to news reports, Facebook is charging $100 from users wanting to send a message to Zuckerberg. "For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox," Facebook announced in a press statement.
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"For the receiver, this test allows them to hear from people who have an important message to send them."
However, the number of messages a person can have sent to these immensely popular personalities will be limited to just one per week.
Facebook embarked on this project after several researches showed that incorporating a financial aspect to messaging could bring down unwanted messages. In turn, this would ensure prompt delivery of relevant and useful messages.
Interestingly, this pay-to-contact approach adopted by Facebook can increase the social networking site's revenue substantially, as there are a number of people who are willing to pay insane amounts to get in touch with high-profile personalities.
CNET's Chris Matyszczyk wrote: "Think of the pride people would feel in the sure knowledge that their message to Mark would get through. Think of how they could show off in their status updates: 'I just paid $100 to message Mark Zuckerberg.' And think how Facebook could then use these status updates to create ads for this $100 message capability."