According to today's report, Twitter would start releasing its own photo filters as an Instragam killer by the end of this year. Co-founder Jack Dorsey may already be posting photos using it.
Twitter is planning to create Instagram-like photo filters into a new version of its mobile app. Twitter will release this app early this winter according to the latest report, 09 Dec., 2012.
One of the features of new Twitter app allows a simple swipe of the screen to change filters. This is similar to the feature on the Berlin based photo discovery startup EyeEm's app.
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Initially, Instagram stopped supporting Twitter cards to drive Twitter users to Instagram's own website. The move caused a bit of tension between the two companies that were once working together. However, as per the report published today Twitter plans to launch its photo-filtering tool before year's end. A series of black-and-white photos tweeted by Dorsey today appear to have been created using Twitter's own photo hosting service, pic.twitter.com.
"Although Twitter considered a photocentric product acquisition for some time, the move to build its own filters was hastened after Facebook said it would buy Instagram for $1 billion," said Nick Bilton on the Bits blog of The New York Times.
According to All Things D, Twitter wants a cut of inevitable jump in photos for everyone to see as they go home for the holidays.
"Instagram, for instance, saw more than 200 Thanksgiving-related photos posted to its service every second on Thanksgiving Day alone, and ten million Thanksgiving photos posted overall that day." All Things D added.