iPhone 6 Plus' Size Is More Attractive To Asian Consumers, Report Shows



The iPhone 6 Plus' sales trail its 4.7-inch companion in markets all across the world, but according to a new report by mobile marketing platform AppLovin, the 5.5-inch phablet does have a stronger allegiance on one continent: Asia.

The latest analystics data from AppLovin (via Mac Rumors) shows that the 6 Plus accounted for 35 percent or more of iPhone 6 sales in Asian countries during the new iPhones' first 45 days of availability. In Europe, North America and Australia, meanwhile, the device only accounted for about 20 percent of these sales.

While supply shortages for the iPhone 6 Plus have certainly affected these figures, there is a clear difference in preference for the device's larger display in Asian countries.

On the other hand, the iPhone 6 is clearly the apple of consumers' eyes in the US.

Consumer Intelligence Research Partners recently released a sales breakdown of the smartphones in their first 30 days of availability in the U.S., discovering that the iPhone 6 accounted for 68 percent of all iPhone sales and the 5.5-inch 6 Plus attracted between 23 and 24 percent of sales — or a 3:1 advantage for the 6.

See Also: iPhone 6 Plus' Large Display Spurs Higher App Engagement, Study Suggests 

Together, however, the study did indicate that the 6 and 6 Plus were more popular in their first month of availability than the iPhone 5S and 5C last year. While the 6 and 6 Plus accounted for 91 percent of all iPhone sales during their first four weeks, the 5S and 5C hauled in just 84 percent of total iPhone sales in their first month.

The smartphones are also expected to outsell competitor Samsung's Galaxy Note 4, with one analyst even predicting a 10:1 margin of victory for Apple.

What do you make of the 4.7-inch display in the iPhone 6 and the 5.5-incher in the iPhone 6 Plus? Let us in on your thinking with a comment.


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