Trending News

Mattel Issues Apology for Depicting Barbie as an Incompetent Computer Engineer; Receives Backlash on Social Media

Close
Barbie
(Photo : Barbie/Facebook) Mattel has issued a public apology after a 2010 book that depicted Barbie as an incompetent Computer Engineer surfaced online.

Mattel has issued a public apology after a 2010 book that depicted Barbie as an incompetent Computer Engineer surfaced online.

In the book entitled "Barbie: I Can Be A Computer Engineer," the famous doll was depicted as someone who is totally dependent on the help of men, to the point of not knowing how to restart her own computer, according to the Huffington Post.

On Wednesday, a post on Barbie's official Facebook page read, "The Barbie I Can Be A Computer Engineer Book was published in 2010. Since that time we have reworked our Barbie books. The portrayal of Barbie in this specific story doesn't reflect the Brand's vision for what Barbie stands for. We believe girls should be empowered to understand that anything is possible and believe they live in a world without limits. We apologize that this book didn't reflect that belief. All Barbie titles moving forward will be written to inspire girls imaginations and portray an empowered Barbie character."

Ever since it was first published, customers have been posting negative comments of the book on Amazon but it was only this week that the comments were given full attention.

Since its posting, Barbie's official statement has already received more than 2,000 views. Facebook user Lauren Mosley wrote, "That was only 4 years ago. Girls are probably still sharing it with each other, passing them down to one another, and they're probably still in libraries."

As of Wednesday, the controversial was still sold on Amazon and Barnes and Noble.

Meanwhile, this is not the first time that the makers of Barbie overlooked a major issue in their creation of the toy.

Back in 1992, Mattel introduced the Teen Talk Barbie, a doll that could say statements like "Math is tough" followed by "I love shopping," Tech Crunch reported.

After realizing their mistake, the company ordered to have 1.5 percent of all the dolls recalled and promised to support school girls from then on.

© 2015 Design & Trend All rights reserved. Do not reproduce without permission.

SPOTLIGHT

Latest Stories

Back to School Shopping Guide

DESIGN Sep, 02, 2016, 03:17 PM

Back To School Shopping Guide
facebooktwitter

Getty Images

DESIGN Sep, 02, 2016, 01:58 PM

Harry Styles Purchases New LA Pad
facebooktwitter

?>