RIM Offers Integrated Carrier Billing in BlackBerry 10
When Research In Motion (RIM) will launch the BlackBerry 10 model on Jan. 30, over 50 of BlackBerry's carrier partners will offer integrated carrier billing to customers on BlackBerry App World.
This means users can buy apps on the smartphone and put these purchases directly on the monthly bill. This integrated carrier billing is embedded with BlackBerry Payment Service, enabling developers and content providers to offer in-app purchases without interrupting the customer's app experience, the company recently announced in a press release.
RIM decided to offer these features after a data showed that app purchases increased when carrier billing was offered to users.
Additionally, the data showed an average of 75 percent of gross sales transacted through the carrier and average carrier revenues from apps increased between 100 percent and 300 percent.
The introduction of the integrated billing system is good news for BlackBerry users, as each day over 6 million apps are downloaded by the approximately 75 million BlackBerry subscribers.
"We're delighted to announce that over 50 of our carrier partners are now offering integrated carrier billing to customers on BlackBerry App World. We remain committed to developing innovative ways to support our carrier partners, while providing a platform that benefits the whole mobile ecosystem," Ronjon Nag, vice president for RIM's BlackBerry App World, said in a statement.
These charge-to-bill payments in BlackBerry App World are enabled by Bango, which is the same platform used by Amazon and Facebook. Using this platform, BlackBerry users can purchase apps without having to add credit card information to their BlackBerry ID, Eastern Morning Herald reported.
"We've seen smartphone users rely increasingly on the ability to charge the costs of digital goods to their carrier bill, and with RIM, we're providing them with a frictionless payment experience," Ray Anderson, CEO of Bango, said in a statement.