Visual Communication

Gangnam Style Goes Political

PSY
(Photo : Wikimedia Commons) Korean Finance Minister Bahk Jae-wan feels that cooperation, competition and creativity are the three Cs that contributed to the success of Korean pop star PSY's Gangnam Style.

South Korean rapper Psy’s “Gangnam Style” is everywhere, be it in pubs, parties and even in gyms where the dance moves are a part of workout routines.

The “Gangnam Style” video even made its political debut with videos featuring impersonators of Barack Obama and Mitt Romney enacting the horse-style dance moves, while at the same time highlighting the flaws of each candidate.

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The Obama video shows the President dancing "Gangnam Style" on D.C. rooftops to the lyrics "he's loved by everyone from George Clooney to Oprah, but hated by everyone who's gone through a foreclosure."

Meanwhile, Romney's liking for good things in life is portrayed in the Mitt Romney “Gangnam Style” video. The clip shows Romney singing, "I got distinguished hair, and a private jet that flies me way up in the air," according to UPI.com.

Similarly, in China, a “Gangnam Style” spoof by Ai Weiwei, an artist known for his outspokenness of political issues, takes a dig at China’s online censorship.

Across the world, people are politicising the “Gangnam Style” video. And now, South Korean finance minister is following suit and hopes the video would work its magic in reviving the country’s service sector.

Finance Minister Bahk Jae-wan feels that cooperation, competition and creativity are the three Cs that contributed to the “Gangnam Style’s” success, which the service industry should adopt.

He told Reuters that the dance moves in "Gangnam Style", which mocks the consumerism attitude of the elite in Seoul, required cooperation, “success in the K-pop scene was the result of fierce competition, and the whole process reflected great creativity.”

"Korea traditionally has had strong competitiveness in the manufacturing sector, but very weak competitiveness in the service industry. ‘Gangnam Style’ gives us hope for the service industry's competitiveness," he told Reuters.

The “Gangnam Style” video has been viewed by over 620 million YouTube users and has been ranked the second most watched video of all time, next only to Canadian sensation Justin Bieber’s “Baby.”

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