The news of the Walt Disney Company’s recent acquisition of Lucasfilm Ltd has fans of the Star Wars saga in high spirits with Disney announcing the revival of the franchise with a trilogy that will hit the screen in three short years, according to the Huffington Post.
Media scholar and critic Zaki Hasan wrote in the Huffington Post that this acquisition is one of the best things to happen to the Star Wars brand as it would “let it breathe, building on the foundation that Lucas built while benefitting from the creative input of other voices.”
Like Us on Facebook
Interestingly, George Lucas, Chairman and Chief Executive Officer of Lucasfilms, too, feel that the Star Wars brand has a future beyond him.
"For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next," said Lucas said in a statement. "It's now time for me to pass Star Wars on to a new generation of filmmakers. I've always believed that Star Wars could live beyond me, and I thought it was important to set up the transition during my lifetime. I'm confident that with Lucasfilm under the leadership of Kathleen Kennedy, and having a new home within the Disney organization, Star Wars will certainly live on and flourish for many generations to come. Disney's reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products."
The Star Wars franchise, which has flourished for more than 35 years, has earned a total of $4.4 billion in global box to date. Officials at Disney believe that the franchise provides a sustainable source of high quality, branded content with global appeal.
"Lucasfilm reflects the extraordinary passion, vision, and storytelling of its founder, George Lucas," Robert A. Iger, Chairman and Chief Executive Officer of The Walt Disney Company, said in a statement. "This transaction combines a world-class portfolio of content including Star Wars, one of the greatest family entertainment franchises of all time, with Disney's unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value."
The Lucasfilm acquisition follows Disney buying Pixar in 2006 and Marvel in 2009, where Disney has stayed away from interfering in each company’s creative process.
Rick Marshall, a journalist and blogger who writes about the comic book and movie industries, told the Boston.com that he was skeptical when Disney bought Marvel. But he noted that Disney didn’t taint the Marvel’s originality by getting too involved.
‘‘I was the first one to say there’s going to be a Goofy-Wolverine crossover,’’ Marshall told the Boston.com. ‘‘We haven’t seen that .... Disney was able to step away.’’