When Google introduced the Chromebook nearly two years ago, it marketed itself as something for corporate users. But with the introduction of the latest version priced at an affordable $249, Google is marketing the Chromebook as something for everyone.
The latest Chromebook ads making the rounds pitch the device as something for everyone who wants an additional, easy-to-carry computer.
“Many people use the Chromebook today as the perfect additional computer for their home. For families, it’s easy to use and share: for kids doing homework on the couch, parents catching up on emails at the kitchen counter and grandparents staying connected on video chat. There’s no need to worry about security updates and maintenance is easy; all you need to do is charge the battery. It just works,” Sundar Pichai, Senior Vice-President, Chrome & Apps, wrote in Google Chrome’s official blog.
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Meanwhile, reports suggest that the change in marketing pitch has to do with the low sales of Chromebook among corporate clients. A New York Times article points out that businesses are usually “the slowest to adopt new technology and business buyers couldn’t wrap their heads around a computer without desktop software.”
The Chromebook runs on Google's Chrome OS and not the Windows or Mac OS that most users prefer and are familiar with.
By pitching it for everyone, Google hopes to lure more consumers to try the Chromebook, though it faces stiff competition from other products such as the Apple iPad Mini and Microsoft’s Surface that was announced recently, according to the New York Times.
The fact that the Chromebook is competing in a tablet market, too, doesn’t work in Chromebook’s favour.
However, there are several factors working in favour of the Chromebook. For one, the device is light and easy to carry around. Affordability is another factor, as the new Chromebook is priced at $249, much less than the $550 Samsung Series 5 550 that arrived in May.
It is also said to be the perfect device for active users of Gmail, Drive, Search, Maps, YouTube, Play or Google+ Hangouts, as all these applications work seamlessly on the new Chromebook, Pichai writes.