Honda Designs Car Just for Women
Automobile giant Honda has designed a pretty pink car just for the ladies.
The new Honda Fit She’s has a number of attractive features designed to lure women. The windshield is designed to block skin-wrinkling ultraviolet rays and the dominant hue is pink, both interior as well as exterior.
The car also features a “Plasmacluster” climate control system, which is said to improve the skin quality of the passengers.
The seats, steering wheel and the floor mats all have pink stitching and the bezels are tutti-frutti-colored. Also, to add that extra feminine touch, Honda has replaced the apostrophe in She’s with a heart.
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But if pink is not the color for you, then the car maker also has plans to introduce Fit She’s brown version, according to reports.
The car is priced at $17,500 and is currently available only in Japan. It is not yet known if Honda will launch the car for the outside world anytime soon.
Meanwhile, this is not the first time a car maker has decided to launch a vehicle exclusively for women. According to a Yahoo report, electric cars were first marketed to wives and Chrysler’s Dodge LaFemme, which came in pink and white were also targeted exclusively for women. The LaFemme even came with a storage place for a rain coat, rain bonnet, umbrella, purse, lipstick case and face-powder compact.
But it failed to attract women customers because women couldn’t identify with the car, a report on Auto Venus stated.
“It's great that an automaker cared about women, but if you ask me, it seems like Chrysler was treating them a bit like children. You know those toy make-up kits and fake jewels that little girls play with to feel like adult women? Well, there you go.
“Considering the lack of popularity of the Dodge La Femme, I'm thinking that many women back then must have felt this way. The car did have some character and could have enjoyed lots of success if Chrysler hadn't given women the impression of driving around in a big rolling candy.
“Automakers have since learned the lesson: women want a vehicle they can identify with, and there's a way to feel feminine without overdosing on pink,” the report said.
It remains to be seen how successful Honda’s Fit She’s is going to be in luring women customers.