Branding agency MBLM designs next-generation cabin interior for LAN Airlines' new B787

  • Sep, 06, 2012, 06:45 PM
The Premium Business cabin was designed to harmonize with the B787's unique cabin architecture.
(Photo : MBLM) The Premium Business cabin was designed to harmonize with the B787's unique cabin architecture.

MBLM, an international brand agency focused on creating greater intimacy between people and brands, has designed the cabin interiors for LAN's new Boeing 787 Dreamliner.

Working closely with LAN, MBLM coordinated a detailed design process that called for the restyling of seats; the specification of new materials and surfaces throughout the aircraft; and the carefully considered sequencing of the aircraft's mood lighting system to create a unique in-flight experience. Of note are the new Premium Business full-flat seats which have been designed to harmonize with the B787's unique cabin features and fluid design and provide multiple features while enhancing the sense of privacy and spaciousness for the passenger.

"Unlike many cabin interiors projects that start with seat design and fabric selections, for us, this was a branding assignment from day one," says Claude Salzberger, president of MBLM.  "Having been part of the team that originally helped LAN reposition itself as the leading South American carrier, we wanted to respect and enhance the brand attributes that would make the passenger experience uniquely LAN."

"We're proud of our origin and wanted that to shine through," says Pedro Margozzini, LAN corporate marketing director. "The warmth, charm and liveliness of South America were brought in through a new color palette, soft lines and an obsessive attention to every detail." 

LAN is the first carrier in the Americas to take delivery of this new state-of-the-art aircraft.


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