To launch and double launch. Today. A new radical WEBSITE for Reversible Destiny Foundation . A WEBSITE that is a portal to the philosophy and work of Arakawa and Madeline Gins. The first portal of call for those desirous of achieving (a) reversible destiny for themselves.
Reversible destiny=to reverse the usual obligatory downhill course of every individual human life [WE HAVE DECIDED NOT TO DIE.].
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An ever-shifting kaleidoscopic display conveys in one fell swoop to a visitor that enters here all the content this rambunctious website contains. Clicked on, moved around and sorted through by a visitor, words and images jostle plus slosh about on the screen.
Brooklyn-based marketing and advertising agency Tronvig Group joined up with members of the Reversible Destiny Foundation, a key architectural firm in the sustainability movement, to come up with a freely flowing, winning solution for a content-rich site. "The task was to make everything on the site simultaneously, more or less, in view. In other words, we were asked to design an electronic platform no less innovative and inventive than the artistic and architectural work being showcased," reports Tronvig Group founder and President, James Heaton. "Tronvig Group pulled off with tremendous grace what others had thought to be impossible to accomplish. Each and every one involved in this action is elated by what has been achieved," says Madeline Gins, who goes on to suggest that Tronvig Group "deserves to win a Webby Award for this wonderfully joyous and hard-working site."
Coming to the conclusion early on in their careers that architecture must be rethought, Arakawa and Gins spent several decades devising the concepts and design principles they refer to as Procedural Architecture.
A great number of the initiatives that these two artists-scientists/artists-architects, both together and individually, have pursued through close to five decades appear on the site. Works of architecture by Arakawa + Gins, many built, but some still on the drawing board, populate the EVERYTHING screen as do the eighty-eight panels of the couple's trailblazing art-science project,The Mechanism of Meaning (1963-1971;1978), the research project they credit with having led them to invent Procedural Architecture.
"What if a work of architecture could boost immunity, promote stem-cell production and increase longevity?" asks Gins. As eminent evolutionary biologist Stanley Shostak puts it, "Procedural Architecture is as promising a pursuit as stem-cell research, perhaps even more so."
Gins explains, "Works of Procedural Architecture prompt the body to perform sequences of actions-procedures-that bring into play the full range of human capability. Architectural elements and features are juxtaposed or articulated specifically to help persons-articulated and articulate creatures such as they are-further articulate themselves."
Arakawa and Gins' built works include the restorative living spaces Bioscleave House (Lifespan Extending Villa) on Long Island and the Reversible Destiny Lofts in Tokyo and a seven-acre public space titled Site of Reversible Destiny - Yoro in Gifu Prefecture, Japan.
Reversible Destiny Foundation, a New York not-for-profit corporation, advances human discourse within and by means of the built environment. Its stated goal is to use Procedural Architecture to bring about (a) reversible destiny for the human race. To achieve this stated goal, it works in collaboration with practitioners from a wide range of disciplines, including experimental biology, neuroscience, quantum physics, psychoanalysis, experimental psychology, medicine, ecofeminism, deep ecology and synthetic biology.
For more information visit the Reversible Destiny Foundation website.
(Source: Reversible Destiny Foundation)