CODA Automotive's First Art Car on Display at LA Mobile Arts Festival 2012
CODA Automotive, a leading developer of all-electric vehicles, today announced its first art-wrapped 2012 CODA EV will be on display at the first-ever Los Angeles Mobile Arts Festival (LA-MAF). Internationally renowned digital artist Matthew Watkinstransformed the CODA into mobile art with a digital finger-painting he developed on his portable iPad®. The CODA iPad Art Car will be on display at the festival August 18-August 25, located at the Santa Monica Art Studios in a historic Santa Monica airport hangar.
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"We're excited to be a part of the first-ever LA Mobile Arts Festival and work with an artist as innovative as Matthew Watkins as we share the passion for innovations in mobile technology," said Thomas Hausch, CODA Automotive senior vice president of sales, marketing, and aftersales. "Matthew's art beautifully depicts the positive impact that clean technology and innovation have on the world. We're particularly pleased the CODA will be featured inside a Santa Monica airport hangar - where the company was founded just four years ago and where the first prototype was built - as a part of a groundbreaking moment in mobile art."
Slated to be the focal point of LA-MAF's main room, Arena 1, the first art-wrapped CODA EV features the tech- and eco-centric imagery of Italian-based mobile artist, Matthew Watkins. A pioneer in mobile art, Watkins drew a composition of animals, robots, and machine parts on his iPad with the Brushes app. The drawings were then transferred to film and finally applied to the CODA's body, resulting in a composition of green, orange, and yellow imagery.
"The CODA electric vehicle was an ideal canvas for this art wrap," said Watkins. "The CODA's innovative electric battery technology inspired me to create a vision of what tomorrow might look like - a green machine that blends nature with future industry. As CODA continues to push the boundaries of electric cars, LA-MAF and I want to take the mobile art movement to the next level. Together, we're progressing all forms of mobile technology to a more innovative and beautiful tomorrow."
(Source: CODA Automotive)