Hennessy Enlists Legendary Street Artist Futura to Design Hennessy V.S. Limited Edition Bottle
Hennessy, the world's number one selling cognac, has partnered with revolutionary graffiti artist Futura to design a limited-edition bottle that celebrates cognac and street art. The bottle offers a new experience for Hennessy fans with its eye-catching abstract lines and shape while drawing on inspiration from the spirit's warm-colored tones.
Each Hennessy V.S. bottle is adorned with signature Futura artwork and individually numbered. The new design includes bold, forward-thinking use of color, line and form that speaks to the innovative style of the artist.
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"Futura embodies the notion of 'never stop, never settle' with his cutting-edge design of our new limited-edition bottle. Spirited and unbounded, Futura's bottle design captures the unique energy and bold colors that have made him one of the world's most sought after graffiti artists," said Rodney Williams, SVP Hennessy USA. "It's a fresh adaptation that brings together Futura's artistic roots and the DNA of the Hennessy brand in a novel, highly creative expression that commands attention."
On the heels of the limited-edition bottle launch, Hennessy also partnered with the Pratt Institute, one of the world's leading colleges of art, design and architecture, to celebrate both organizations' commitment to excellence and innovation. Eight students, hailing from all over the world, participated in a competition with Futura as mentor where they created works of art that interpret Hennessy through their chosen mediums. As an incentive, Hennessy gave each student the chance to earn seed money to jumpstart their career and a trip to Paris, France.
"It is an honor to design for a brand like Hennessy, because of their strong connection to and support of art," said Futura. "When working within this new medium, I was able to challenge myself, go a step further and reach street art lovers through a revolutionary new design."
The Hennessy V.S Limited Edition bottle by Futura retails for $32.00 (750 ml) and is available at fine retailers nationwide starting August 15, 2012.
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moët Hennessy Louis Vuitton S.A. Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.
Leonard McGurr is a New York-based artist and designer most commonly known as Futura. He began his career as a graffiti writer in his teens and is known for his influence in the abstract expressionist movement in street art. Futura continues to work to expand his universe as a painter, graphic designer, sculptor and photographer and showcases his art globally.
About Pratt Institute:
Globally recognized for its distinguished academic reputation, Pratt Institute is one of the world's most prestigious independent colleges. Founded in 1887, Pratt offers undergraduate and graduate degree programs to 4,700 students from around the world in architecture, art and design, information and library science, and liberal arts and sciences. Pratt's programs are consistently ranked among the best in the country, and its faculty and alumni include the most renowned artists, designers, and scholars in their fields who collectively have produced some of the most innovative and iconic works of our time. Pratt's inspirational campus in the Clinton Hill section of Brooklyn and in Manhattan on West 14th Street places it in one of the world's cultural epicenters and provides its students with unparalleled training facilities. Pratt is currently in the midst of a 16-month celebration of its rich 125-year history of creativity. For more information on Pratt's 125th Anniversary, visit www.pratt.edu/125.