Rihanna, the "We Found Love" star will design a collection for UK brand River Island, a weekafter a teaser clip was released of her new reality TV show, Styled to Rock, where she will coachfashion designers.
"I've been wanting to design my own collection for some time," Rihanna wrote on herwebsite. "River Island is the perfect partner for me to collaborate with and working with a British,family run business also really appealed to me. I find London really inspiring and River Islandloves to have fun with clothes. I'm looking forward to working with them and creating somethingreally special."
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River Island, created and managed by the Lewis family, is a brand founded and based in London.It has more than 300 stores in the UK, Russia, Holland, Poland, Middle East and Far East andoffers worldwide shipping through website."We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work withher in this way," River Island chief executive Ben Lewis added. "Rihanna is a style icon, fromstreet to chic she enjoys her fashion. As soon as we started to work together we knew this was aperfect fit. Rihanna will be designing the collection and we will be sharing our fashion experiencewith her to develop a range her fans will love."
The debut will come out in spring 2013. We hope it will not as limited as what she tried with Armani.