GM Reshapes Design Team, Emphasis on Brands
General Motors Co. announced a new leadership structure in the design team of the automaker.
According to the Monday's announcement from the Detroit-based company, the new change will bring more brand-focused design structure. The change will take place on Aug. 1.
"This new structure provides a foundation to build and grow the design language for each of our brands moving forward," said Ed Welburn, vice president for Global Design of GM, in an official statement.
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"It gives our design teams a greater opportunity to create products and brands that have an emotional connection with our customers and that continue to move our company forward."
Previously, GM CEO Dan Akerson has said to grow its brands to grow GM as a whole.
Ken Parkinson, formal executive director of North American exterior design, will be the executive director of global Chevrolet and GMC Design, and Mark Adams, previous vice president of GM Europe Design, will move to Michigan and become executive director of global Cadillac and Buick.
David Lyon has become the vice president of GME Design in Germany, while Clay Dean became the director of Global Advanced Design. Bryan Nesbitt, Mike Simcoe, Carlos Barba, Teckla Rhoads, and Mark Leavy will remain in their positions.
GM will be celebrating its 85th anniversary later this month.