Twitter Changed its Logo, Simplified the Blue Bird
Twitter has unveiled its new logo on Wednesday, revealing the simplified version of the blue bird.
The image of a little blue bird had been associated with the online social networking company for years, and Twitter explained that the new logo will be the "universally recognizable symbol" to represent the company.
"There's no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter," wrote Doug Bowman, Creative Director, on the Twitter blog.
Like Us on Facebook
"Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company... Twitter is the bird, the bird is Twitter," said the blog.
Bowman further explained that the simplified design derived from three sets of overlapping circles to represent how our "networks, interests, and ideas" connect and intersect with others. Twitter's YouTube channel showed how the three circles became the base for the new design.
Twitter, founded in 2006, is a San Francisco based company that provides online social networking services. Twitter users are enabled to "tweet" their text up to 140 characters and their followers are able to receive the message. According to a recent report by Reuters, Twitter has more than 140 million monthly active users and 400 million tweets daily.
"[A] bird in flight is the ultimate representation of freedom, hope and limitless possibility," said the blog.