An online design-your-own shoes company, Shoes of Prey, has secured $3 million from Silicon Valley players, according to their Thursday's announcement.
Shoes of Prey, launched in 2009, has grown from bootstrapped to multimillion in just two years. The new capital investment, according to the company's statement, is said to develop several key initiatives, including "innovating social shopping functionalities, broadening retail presence, expanding product array with new fashion-forward options each month, and driving in-person experiences blurring the traditional separation between brick-and-mortar and online retail."
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"Women around the globe have already logged 20 million minutes on Shoes of Prey and designed tens of millions of shoes," said Jodie Fox, co-founder of Shoes of Prey.
"We are excited about the opportunities ahead as we begin to work with our new investors to redefine how women interact with the products we buy and wear," Fox added.
Among the investors from Silicon Valley are Mike Arrington, founder of TechCrunch, Bill Tai, venture capitalist with nineteen IPOs, and Mike Cannon-Brooks, founder of Atlassian.
Shoes of Prey is an user-oriented website that allows women to design their shoes from over 4 trillion possible combinations in their 3D design platform. Once the user designs the shoes of her like, she can buy and share her product. The designing process is accessible online via computer, tablet, or smart phones.