Photographer Tyler Shields is embroiled in yet another controversy. First it was Clint Eastwood's daughter burning a $100,000 Hermès Birkin bag, and now it's actress Emma Roberts burning a $100 bill. 

For his newly released novella, "Richest Man," Shields got Roberts to pose with various amounts of money and then burn a $100 bill for its cover.

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Shields recently attracted a lot of Internet attention for enlisting his girlfriend, Francesca Eastwood, to destroy the famed bag with a chainsaw and then burn it, all in the name of his "destruction series" photo shoot.

Last year Shields' photos stirred major controversy when he had Glee star Heather Morris star in a "bruised-up Barbie shoot" that some claimed glorified domestic violence and got Lindsay Lohan to wield a bloody knife in another shoot.

Shields seems to have taken a page from his new book. An excerpt says:

"What I realized at a young age is the crazier the photo, the more money could be made."

Shields has apparently perfected this money-making formula. The only question is, what's next?