New York magazine has traditionally had its finger on the pulse of contemporary city life, so why not team up with a publication dedicated to contemporary design?
Folio magazine explains that the partnership "aims to expand both Dwell's and New York's footprints in the New York City design scene, as well as to aid the American Institute of Architects [AIA] in reaching the consumer market."
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Fishbowl NY reports that the festival, which will run from October 1 through 7, will celebrate architecture and design and feature home tours in Brooklyn and Manhattan (five each). Tickets will be available for purchase online at Dwell Home Tours.
Dwell has never worked with a publication before in its 12-year run. Even though New York magazine has 32 years on the other publication, it has only done something like this once, running Ms. magazine as a "one-shot" sample insert in December 1971.
"New York always is this great combination of feature journalism with utility," Lawrence C. Burstein, New York's publisher, told The New York Times' Media Decoder. "Dwell has this great expertise in the home space."
New York's Wendy Goodman joins Dwell editor-in-chief Amanda Dameron in overseeing the special publication, which will include designer profiles and a guide to the festival.
"Coming on the heels of our successful new stand-alone magazine New York Design Hunting, this partnership with Dwell Media is an exciting opportunity to further our impact in the design world," said Burstein. "This is the first time in recent years that we've teamed up in this way with another magazine, and doing so with an influential brand like Dwell the results are sure to be phenomenal."