Nike HTM Flyknit new series were the spotlight this week at the Salone Internazionale del Mobile in Milan by showcasing their innovative technology - the next generation of sneakers - for the non-high-performance runner.
Inspired by the comfortable fit, breathability, and elasticity of a sock, the HTM Flyknit took four years of research and development to achieve a one-piece, lightweight knit upper. Nike wove in supportive cables, bringing support and structure, which loosen and contract with your foot.
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Mark Parker, Nike chief executive said in an interview with the Oregonian, "That technology was actually happening in the apparel world."
"'We took machines that were designed for something else, we altered the machines dramatically and then we created new software to do something that's never been done before in footwear" he added.
Feeling like a second skin, Nike Flyknit upper has been engineered for precision fit. The everyday-running shoes, weighs only 220 grams or 7.7 ounces. This feature brings the weight and fit benefits of Nike Flyknit to runners of all levels.The collaborating team of stylist Hiroshi Fujiwara, Tinker Hatfield Nike Vice President of Creative Design, and Mark Parker Nike CEO used the warp and weft of the knit to come up with some attractive color combinations for the three-shoe line: Multiple yarns of varying hues are mixed to create a special effect, and bold color details are integrated throughout.
"You'll see it in other sport categories beyond running -- basketball, tennis, football, and soccer -- basically any category. Because we can actually modify the yarns and knit structures to actually work at a very high level for any sport," Mark Parker said.