Swarovski in collaboration with the Design Museum in London will hold the 'Digital Crystal' project to examine the future of memory in the digital age. The leading figures in international design have been commissioned to conceptualize, enlarge and distribute their most fundamental installations.

The analog era has ended and this fact is changing the character of our relationship with objects and even with time. "Digital Crystal" asks some of the most exciting talents in contemporary creativity from Korea to Canada - Ron Arad, Yves Béhar, Paul Cocksedge and Fredrikson Stallard among them - to explore behavior in which we can recover that lost connection with things as we debate the changing nature of memory in the digital world.

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The exhibition will open to the public on Sept. 5, 2012 and the result "will showcase new commissions by exceptional international designers in response to one of the most interesting philosophical questions of the modern age," stated the Design Museum in their press release.

Swarovski, in the early-20th century, had pioneered glass-cutting technology and has dominated its industry for decades. For the past 10 years, it has been nurturing designers and architects by commissioning them to produce a remarkable collection of works that push the boundaries of design, art and technology.