IKEA to Bring New HDTV and PS Design Collection into Homes
IKEA, the Swedish furnishing company know for selling quality design products at low prices, has announced that it will be selling TV and sound entertainment systems built into its furniture collection.
The new "Uppleva" collection will integrate an HDTV with an all in one built in device. The company said that it comes with wireless speakers, internet connection, and Blu-Ray, all designed to come as one unit. IKEA's Uppleva furniture also hide all he wires, giving it a simple and clean design.
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"We've realized that people are watching more TV and are using electronics in their living rooms more and more," said IKEA's spokeswoman Ylva Magnusson in an interview with AP. "We came up with this because we found that people want to get rid of the cables and they don't want those mountains of remote controls either."
IKEA's new product plans to come in 3 different designs, a 5 year warranty, and a universal remote control for all the integrated devices. No details yet on how consumers will put together the furniture themselves.
"At IKEA, we never stop looking for better ways to do things. For the IKEA PS 2012 collection, we looked at our history for inspiration, and challenged our designers to bring their designs forward with innovative products that belong in the future," said Janice Simonsen, IKEA's U.S. Design Spokesperson.
Along with the new high tech furniture, IKEA will be rolling out its 7th PS Collection line of furniture based on Scandinavian designs. Their PS 2012 collection is launched every 3 years, and this year the designers at IKEA based their inspiration from 60 year of IKEA design history. The new design reinvents past ones by updating the form, function, and materials for modern day use. IKEA describes the new collection line to be colorful, fun, surprising, and created with a variety of different materials.
The IKEA PS 2012 collection will be previewed starting today at the Salone Internazionale del Mobile (Milan Furniture Fair) and available to the public at IKEA stores in the U.S. starting August 2012.
Their new HDTVs will be first made available in Sweden, France, Italy, Poland, Spain, Denmark, Norway and Portugal this fall. Worldwide availability will be in 2013 spring.
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