Accessed by a bridge suspended and transformed into a rainbow, the fifth edition Grafica, at Triennale Design Museum in Italy, also known as "TDM5: Graphics Italian" has opened its doors to promote and give prominence to Italian creativity. Created by Fabio Novembre, the architectural designs of the place brings the visitors into a giant book in white pages with three-dimensional colorful cubes as the content.
After having devoted himself to the product, the design museum in Milan is now open to the world of graphics and communications. The exhibition shows a journey through books, book covers, posters, advertising, signage and packaging, which traces the history of Italy.
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Grafica was created with the purpose to display the actions, groups, phenomena that are involved with the cultural, social, economic and political developments in Italy.
Fabio Novembre, who worked on theme of the rainbow, was wearing a themed dress on the day of the opening. "The exhibition welcomes you as a big wide open white book. In a white paper is everything, because basically you write it yourself with the imagination, but that book has a first and a back cover that are exactly the pieces on the exhibition catalog in which we find books, magazines, political posters, corporate logos, but also packaging and catalog images." TM News, in Italy, quoted Novembre as saying.
A challenge came to the director Silvana Annichiarico when her team needed to choose the pieces on display since for decades there was no exhibition dedicated to graphics. Nevertheless, "I like the balance that has been created in each room, among the icons of the past and lesser-known pieces," the director told the Corriere Della Sera, an Italian website.
The first museum of Italian design will hold the exhibition until Feb. 24, 2013.