Lego to Introduce Set of Female Scientist Figurines
Lego is finalizing their plans to release a limited edition "Research Institute" box set that would contain 3 female scientist figurines.
Critics have stated that the set of female Lego scientists is long overdue.
According to The Copenhagen Post, "Lego has been under attack for an absence of female figures both in the company's upper-level management and in its toy sets.
Back in January, a 7-year-old girl wrote a letter to the company asking why "there are more Lego boy people and barely any Lego girls" and why "all the girls did was sit at home, go to the beach, and shop, and had no jobs," while the boys "went on adventures, worked, saved people, and had jobs."
According to Austrian Tribune, "Lego made an attempt in 2011 to transcend its image, but all in vain. It tried to appear convincing for women but was scathingly criticized for creating Barbie knockoffs that were stereotypical and sexist."
The letter soon went viral, collecting over 15,000 likes on Facebook. Lego apologized, and it appears as if the "Research Institute" set is the first step toward making right.
The female Lego scientist that are included in the box set are a paleontologist with a dinosaur skeleton, an astronomer with a telescope and a chemist in a lab. Thankfully, none of them are donning any pink.
The proposal came from Ellen Kooijman, a geochemist from Stockholm. Her design collected 10,000 votes on the Lego Ideas project, an online community of Lego fans where users can create and upload their toy concepts for the company to consider.
The Lego female scientists are due to be released in August, so keep your calendars marked.