Stella McCartney - Saving Sheep, One Herd At A Time
Stella McCartney has become a pretty big name. And not just because of her famous father. Or her activist mother. But her of her own fame. And her own activism.
That's right, Stella McCartney, daughter of famed Beatle Paul McCartney and American activist Linda McCartney, has teamed up with the Nature Conversancy and Orvis 21 - a network of over 160 farmers in Argentina, Uruguay and Chile.
The aim? To undo the effects of more than 100 years of overgrazing due to reckless sheep herding. Argentina is currently the world's fifth-largest producer of wool.
Most of the knitwear in McCartney's fall collection came from these farms. She's trying to inspire others in the industry to follow suit.
On her official website, stellamccartnet.com, she's written, "By focusing on a raw material and not a specific fabric, this allows us to maximum design flexibility...I am proud to be expanding the boundaries of what sustainability can look and feel like."
While it may sound strange to mix the worlds of designer fashion and sustainable sheep herding, a little effort can go a long way, and in McCartney's case, it's starting to pay off.
McCartney's collaboration with the organizations has undoubtedly gained the attention of certain individuals with pretty deep pockets.
The Nature Conservancy and Ovis 21 have been working to restore 15 million acres of grasslands in Patagonia. Promoting that goal at a fashion presentation with the likes of Alex Baldwin, Susan Sarandon, Liv Tyler and Parker Posey in the crowd certainly doesn't hurt.
The two organizations bring together a network of farmers, technicians and industries related to sheep production. They have developed a branding system of identify products that originate properties that apply sustainable practices.
Get celebrities to endorse sustainable practices that will undoubtedly go on to benefit the Earth and future generations? Check. Now we've just got the get the rest of the world on board.