Brand intelligence group "Anagrama" worked on the store for Catalina Fernandez. Catalina Fernandez is a high end pastry boutique established in San Pedro, Mexico.
The concept in which the store's interiors were based is the brand's origin. It started in 1988 as a home based bakery and ended up as a successful pastry shop.
In order to give the store a look similar to a warehouse/kitchen, we used packages of sugar, flour, and yeast and placed them all over the store. To benefit from the stores tall ceilings we designed a vertical structure with shelves above the refrigerators.
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The brick wall with white enamel is meant to make the store look impeccable, as well as old fashioned, so there would be an interesting contrast between the worn out bricks and the modern furnishings, with all simple and geometrical shapes.
The goal was to create a place that even 20 years later would still capture the eye of people walking by with its imposing lighting and simple props.