WWE Network To Launch On Monday, Company Offering Free First Week Trial
The WWE Network will be launching next Monday on Feb. 24 after an episode of "Monday Night Raw." While many fans have known that for a while, there is another part of that deal. There will be a free first week trial for users on the company's website WWE.com.
That and other facts about the new over-the-top network, were revealed on the website on Thursday. The network will "feature all 12 WWE live pay-per-view events - including WrestleMania."
Usually fans would have to spend over $600 per year for the service, but with WWE Netwok, it will only cost $9.99 per month with a 6-month commitment.
The digital network will also include "original programming, reality shows, documentaries, classic matches" along with over 1,500 hours of video when it launches.
The WWE Network will be delivered directly to fans through over-the-top digital distribution. It will be available mainly through desktops and laptops via WWE.com.
There are many alternatives to watching content though. Amazon Kindle Fires, Samsung Galaxy devices, iOs devices, Xbox 360s, Sony PS3s and PS4s are just some of the devices you can watch the network with.
Adweek noted that the WWE Network will be the first major entertainment brand to branch out and create its own video service when it is unveiled.
On Feb. 24, the network will go live on any device with a connection to the Internet, after three years of seeking a deal with cable companies.
Jason Krebs, head of sales at Maker Studios, believes that the network will be successful.
"It's a courageous and brilliant opportunity," he said. "It's going to work out really well for them."
Krebs also said the WWE Network's success will set the stage for content owners to give content straight to audience without the need of a cable subscription.
"Everybody talks about how cord-cutting isn't going to happen, but generally those are the same people who said that tablets weren't going to be a meaningful consumer experience and that we'd never get to current levels of computing power," he said.
WWE surely looked at the growth of services like Netflix and Hulu to see whether the method would be successful. So far they both have, with Netflix claiming 33 million domestic subscribers and Hulu more than 5 million subscribers.
WWE isn't expecting those numbers yet but Executive Vice President of Digital Media Perkins Miller does hope it will break even.
"Our goal is to get 1 million subscribers this year, and if we get 2 to 4 million, it'll just be transformative to our business," he said. "That 1 million number enables us to break even, and we think the 2 million number is very reasonable."