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iPhone 5C vs. 5S Comparison: Color To Get Price Cut Now, But Discontinued After iPhone 6 Release? [VIDEO]

  • Michael Briggs , Design & Trend Staff Writer
  • Feb, 13, 2014, 11:53 AM
iPhone 5C.
(Photo : REUTERS/Adrees Latif) The iPhone 5c has proved to be a hit with European women, helping improve sales of the smartphone overseas, according to a new Kantar study.

The iPhone 5C is getting a price cut in India, as some color variants the smartphone are being dropped to Rs.36,999. The 5C was introduced in India for s. Rs. 41,900, but sales of the smartphone have been mediocre. Gizmodo India reports that the 5C can also be picked up via Amazon India for Rs. 37,28.

These lower-than-anticipated sales of the colorful smartphone have prompted Apple to discontinue the 5C altogether following the release of the iPhone 6, according to the South China Morning Post. Instead of pushing the 5C, Apple will instead roll out a new version of the 5S "made from cheaper material" for a lower-cost option.

The report is just the latest suggesting that the 5C is on its way out.

Apple has reportedly rebooted manufacturing of the iPhone 4 in India, Indonesia and Brazil, according to the Economic Times. Apple discontinued the fourth-generation smartphone following last year's launch of the iPhone 5S and 5C.

The major reason why Apple is bringing back the iPhone 4 overseas is due to the iPhone 5C's inability to attract consumers despite offering a new, colorful package at the same price as older iPhone models. The 5C has largely been deemed a failure for the Cupertino-based tech giant, which hoped that the "cheap" iPhone would be a major hit. Instead, consumers complained the 5C is too expensive and insufficiently exclusive, opting for the more-expensive flagship smartphone, causing supply issues, Quartz reports.

The Economic Times notes that this is the first time Apple has restarted production of a discontinued smartphone, all in the hopes that Indian consumers will still see the iPhone 4 as the same "hit" it was before.

Himanshu Chakrawarti, CEO of The Mobile Store, India's largest cellphone retailer, told the publication that he believes the iPhone 4 is gaining traction again.

"It would now require some promotion from Apple and can potentially become one of our top-selling models like before," he said.

China Mobile's sales of the 5C and 5S smartphones were also weaker than expected, according to a recent research note.

"We recently talked with China Mobile's local stores, handset distributors and retailers after (it) formally launched the iPhone 5s/5c, and we think overall demand is weaker than our already conservative expectations," said Wedge Partners analyst Jun Zhang.

While China is a major smartphone market and one of Apple's big targets, many consumers can not take advantage of the features packed into the 5S and 5C due to incapable wireless networks spread across the country. Apple and fellow smartphone makers are also constrained by subsidies paid by wireless carriers that greatly differ from those in the U.S.

"We found many China Mobile local stores only offering unlocked iPhone 5s/5c models instead of contract-based iPhone 5s/5c units," Jun Zhang wrote.

Contract smartphones carry substantially-higher retail prices usually offset by carrier subsidies, USA Today reports.

Another reason for Apple's lower-than-expected China Mobile demand is due to the availability of the iPhone 5, which was released by two of China Mobile's larger competitors several months ago. Some carriers also slashed iPhone 5 prices to better compete with China Mobile.

Wedge estimates that China Mobile sold between 350,000 and 400,000 iPhone 5 smartphones during the carrier's four-day launch, with around 100,000 of those unlocked, according to the report. The firm's previous estimate was 400,000 to 500,000 units sold.

Hungry, hungry iPhone 5S owners are eating up the most data of all mobile device users, according to a new study published Thursday by JDSU.

While the study's authors say an increase in mobile data consumption is expected with each new iPhone, the study found that users of the 5S' colorful companion, the 5C, don't have quite the same data appetite.

"Each new generation of iPhone has resulted in increases in data consumption of between 20-40 percent -- even today when data use is common," Michael Flanagan, author of the study, said in a statement. "Though interestingly, users of the more economically-priced iPhone 5c consume data in the range between that of the iPhone 4s and 5 users."

JDSU's study showed that the iPhone 5S gobbles up 7 times more data than the iPhone 3G in developed markets, and 20 times more in developing markets. In general, Apple tablets and smartphones tend to be the biggest eaters at the data table, accounting for six of the top ten with the iPhone 5S, 5C, 5, and 4S and the iPad 3 and 4.

The 5S, the most-hungry out of the 150 devices tested, took the title "with unprecedented increases in uplink and downlink data demands," according to Flanagan.

The 2014 JDSU study, the first year the research extended outside Western developed areas, marked the fourth consecutive year an Apple smartphone finished as the most-hungry. It beat out the HTC Sensation and the Sony Xperia, which placed third and fourth, and Samsung's Galaxy S4, which finished ninth.

Check out this comparison video review of the iPhone 5C vs. iPhone 5S.

 

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