Facebook CEO Mark Zuckerberg Dubs Snapchat a 'Super Interesting Privacy Phenomenon'
Facebook reportedly tried to purchase social rival and fast-riser Snapchat for $3 billion last year, and it appears CEO Mark Zuckerberg's appreciation for his competitor has not diminished.
At a talk Wednesday with Stanford's President John Hennessy, Zuckerberg commended Snapchat for its importance in the social media universe as the latest destination for people to travel to share things that they previously could not.
"A lot of times you're not comfortable communicating it publicly, and maybe it's just not worth communicating it to a small set or that's not the full potential of what you want to communicate so you just don't do it. It just gets lost," he said.
"Snapchat is a super interesting privacy phenomenon because it creates a new kind of space to communicate, which makes it so that things that people previously would not have been able to share, you now feel like you have place to do so," he said. "That's really important, and that's a big kind of innovation that we're going to keep pushing on and keep trying to do more on, and I think a lot of other companies will, too."
Prior to Facebook's attempted purchase of Snapchat, the social media giant launched its own Snapchat competitor, Poke, in December 2012. However, the app never caught on, free-falling out of the top 1,000 apps just four months after its release.
Snapchat updated its app last Thursday with changes to its privacy features following the hack of 4.6 million users' private information.
Users of the Venice Beach-based service can now opt out of a feature that links their phone number to their username. The privacy option can be accessed in the app's settings.
"Our team continues to make improvements to the Snapchat service to prevent future attempts to abuse our API. We are sorry for any problems this issue may have caused you and we really appreciate your patience and support," said a note on Snapchat's website.
The Snapchat app update is available on iOS and Android and now requires new users to verify their phone number before using the Find Friends feature.
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